Monday, 6 July 2009

Olympic Adventures in North East England

It’s been a hectic few weeks at Press Ahead towers (a familiar refrain). The pace has been hotting up on the Outdoor and Active front, very literally in some ways. As I type this, a thunder storm is skirting by Sunderland, but we’ve had some very decent weather in the North East lately, and people have been getting outside in large numbers. The region’s Adventure Generator is there to help people discover some great outdoor activities across North East England. It’s even got its own page on Facebook – become a fan and you could win a great prize when we launch an exclusive competition there very soon.

Now that we have this great application, we thought we’d seek out some willing volunteers to put it through its paces. Step forward Olympians Steve Cram and Allison Curbishley. Steve and Allison spent some time with us trying out a few of the adventures that can be found on the Adventure Generator. During an action packed journey around the region, they got on their bikes and the boulders at Summerhill Visitor Centre in Hartlepool, tried a spot of kayaking at Sunderland’s Marine Activities Centre, went for a stroll and picnic with a ranger at Causey Arch in County Durham, and finally took to the treetops at Go Ape at Matfen Hall in Northumberland.

Steve and Allison thoroughly enjoyed themselves and we captured some great photos and film footage of them in action. It will all start to appear on the Facebook page and on
very soon. Meanwhile, we’re working hard to encourage people near and far to try out the Adventure Generator, and we’re busy arranging visits for journalists who have agreed ready to experience some great outdoor activities in the region for themselves.

Our first guest arrives this week, with more to follow soon. A warm North East welcome awaits all of them and anyone else who heads here for adventure.

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